ETC Bot

A clear subscription — messages at Meta's price

You pay us for the platform only. Message fees go directly from your account to Meta, at Meta's official rates, with zero markup from us.

Introductory launch pricing — subject to review

Starter

For small businesses starting out

SAR 230/ month

or SAR 2,300 / year

VAT incl.

  • 1 WhatsApp number
  • 3 team seats
  • 2,500 contacts
  • 10 campaigns per month
  • 3 bots
  • No API keys
  • Broadcasts, inbox & templates
  • File capture into customer records
Start from the waitlist

Most popular

Growth

For teams running real campaigns

SAR 575/ month

or SAR 5,750 / year

VAT incl.

  • 3 WhatsApp numbers
  • 10 team seats
  • 10,000 contacts
  • 50 campaigns per month
  • 10 bots
  • 5 API keys
  • WhatsApp Flows
  • Everything in Starter
  • Automation & sequences (as released)
  • Public API & webhooks
Start from the waitlist

Business

For larger companies and teams

SAR 1,380/ month

or SAR 13,800 / year

VAT incl.

  • 5 WhatsApp numbers
  • 25 team seats
  • 50,000 contacts
  • Unlimited campaigns
  • Unlimited bots
  • 20 API keys
  • WhatsApp Flows
  • Everything in Growth
  • Priority support
Start from the waitlist

What about message fees?

WhatsApp message fees are set by Meta per message category and recipient market, and are billed directly to the payment method on your own WhatsApp Business Account. You pay Meta at cost, with zero markup from us, and the fees never pass through us. Template messages are charged at Meta's rate for the recipient's market.

Since October 1, 2026, Meta also charges for service messages (your replies inside an open customer-service window). Each business phone number gets 1,000 free service messages a month; after that, Meta's rate for the recipient's market applies.

Meta's rates change, so we don't print them here. The platform shows Meta's current rate before every campaign, with its last-updated date.